is an inclination of oneself
Fashion Research Italy Foundation aims at enhancing talent through a system of academic opportunities that would give more value to young students and designers individual potential.
To study the history and the archive of fabrics means being very familiar with samples. That’s why we designed this shirt using the shapes of fabrics samples, that often have a peculiar zigzag border.
In the Italian version the word "cut" is used both metaphorically (in the definition) and figuratively (through the squared samples).
Within some samples we re-designed some animalier textures, in order to create a tribute to the numerous possibilities that this trend has given to fashion since the 50s. We based all the trends to some specific fabrics that are part of the Renzo Brandone Found. The solution of the definition is displayed right below a piece of fabric, as an indication cardboard.
is the flagship of the country
Solution: Made in Italy
The second goal that the Fashion Research Italy Foundation is chasing is to enhance Made in Italy.
It pursues that by collaborating with fashion companies of the region - or of the Country.
Made in Italy is quite a wide definition nowadays, but for sure it has helped Italy a lot in the last decades, by giving its firms a new incentive to grow; that is why we called it "the country’s flagship".
We chose to visually represent this definition in the moment when the shirt is cut with the help of a paper pattern: right in the act of making.
For this shirt we played around with a truly evergreen trend, the floral. The three textures are based on the vintage prints suggested in the competition brief. In Italian the definition also contain the word "flower".
The value defined by the sentence proposed is on the back side of the third fabric, visible on its corner.
is a flash of genius
Fashion Research Italy
The fourth t-shirt of this set is completely dedicated to the Foundation.
We designed the graphics by abstracting the visualization of textiles, that fluctuate in the empty space and form the letters of the acronym.
We chose to propose it on a different color fabric (magenta, as previously explained) also because it would match the other three in a more dynamic juxtaposition. By placing this shirt right besides any other one of the set, one could read:
"Fashion Research Italy:
is a flash of genius"
"Fashion Research Italy: i
s the flagship of the Country"
"Fashion Research Italy:
is an inclination of oneself"
These combinations are of great importance in our project’s concept: since we do believe that "we are what we do", we can say that "FASHION RESearch italy IS" what it is pursuing.