Give value to talent, promote creativity, and enhance made in Italy: these are the three main objectives and values of Fashion Research Italy Foundation.
We came up with some hints -one for each value- that would mimic crossword definitions, in order to activate a thinking mechanism that would bring any potential reader to reflect on the true meaning of that specific value.
We designed the graphics by displaying also some situations familiar to the fashion industry: comparing fabric samples, the cutting of the pattern and the selling of products. Each shirt was then dedicated to a fashion trend: animalier, floral and geometric. To create unity within the set we decided to use a homogeneous graphic style and to play around with only four colors: black, white, light grey and magenta. We chose magenta because the Foundation visual identity is strongly bound to this color.
The last t-shirt of our set was dedicated directly to Fashion Research Italy, and it is in fact presented with a black and white design on a magenta fabric.
01
is an inclination of oneself
Solution: Talent
Trend: Animalier
Fashion Research Italy Foundation aims at enhancing talent through a system of academic opportunities that would give more value to young students and designers individual potential.
To study the history and the archive of fabrics means being very familiar with samples. That’s why we designed this shirt using the shapes of fabrics samples, that often have a peculiar zigzag border.
In the Italian version the word "cut" is used both metaphorically (in the definition) and figuratively (through the squared samples).
Within some samples we re-designed some animalier textures, in order to create a tribute to the numerous possibilities that this trend has given to fashion since the 50s. We based all the trends to some specific fabrics that are part of the Renzo Brandone Found. The solution of the definition is displayed right below a piece of fabric, as an indication cardboard.
02
is the flagship of the country
Solution: Made in Italy
Trend: Flora
The second goal that the Fashion Research Italy Foundation is chasing is to enhance Made in Italy.
It pursues that by collaborating with fashion companies of the region - or of the Country.
Made in Italy is quite a wide definition nowadays, but for sure it has helped Italy a lot in the last decades, by giving its firms a new incentive to grow; that is why we called it "the country’s flagship".
We chose to visually represent this definition in the moment when the shirt is cut with the help of a paper pattern: right in the act of making.
For this shirt we played around with a truly evergreen trend, the floral. The three textures are based on the vintage prints suggested in the competition brief. In Italian the definition also contain the word "flower".
The value defined by the sentence proposed is on the back side of the third fabric, visible on its corner.
03
is a flash of genius
Solution: Creativity
Trend: Geometric
The last objective and value that the Foundation pursues is to promote creativity by maintaining active and open an archive of great importance. That archive may be the source of inspiration that would make a brand new project start.
That is why the definition to this concept is "a flash of genius", the moment when a good idea
is born from the knowledge you have previously stored in your mind.
In Italian the sentence plays with the double meaning of the word "lampo", that means both "flash" and "zip fastening".
In this design some geometric patterns are visible on the folded shirts. Some are taken from the folder provided by the competition brief, while some are new textures of our own.
The answer to the definition is hidden right below the pile of shirts.
04
Fashion Research Italy
The fourth t-shirt of this set is completely dedicated to the Foundation.
We designed the graphics by abstracting the visualization of textiles, that fluctuate in the empty space and form the letters of the acronym.
We chose to propose it on a different color fabric (magenta, as previously explained) also because it would match the other three in a more dynamic juxtaposition. By placing this shirt right besides any other one of the set, one could read:
"Fashion Research Italy:
is a flash of genius"
"Fashion Research Italy: i
s the flagship of the Country"
"Fashion Research Italy:
is an inclination of oneself"
These combinations are of great importance in our project’s concept: since we do believe that "we are what we do", we can say that "FASHION RESearch italy IS" what it is pursuing.
Give value to talent, promote creativity, and enhance made in Italy: these are the three main objectives and values of Fashion Research Italy Foundation.
We came up with some hints -one for each value- that would mimic crossword definitions, in order to activate a thinking mechanism that would bring any potential reader to reflect on the true meaning of that specific value.
We designed the graphics by displaying also some situations familiar to the fashion industry: comparing fabric samples, the cutting of the pattern and the selling of products. Each shirt was then dedicated to a fashion trend: animalier, floral and geometric. To create unity within the set we decided to use a homogeneous graphic style and to play around with only four colors: black, white, light grey and magenta. We chose magenta because the Foundation visual identity is strongly bound to this color.
The last t-shirt of our set was dedicated directly to Fashion Research Italy, and it is in fact presented with a black and white design on a magenta fabric.
01
is an inclination of oneself
Solution: Talent
Trend: Animalier
Fashion Research Italy Foundation aims at enhancing talent through a system of academic opportunities that would give more value to young students and designers individual potential.
To study the history and the archive of fabrics means being very familiar with samples. That’s why we designed this shirt using the shapes of fabrics samples, that often have a peculiar zigzag border.
In the Italian version the word "cut" is used both metaphorically (in the definition) and figuratively (through the squared samples).
Within some samples we re-designed some animalier textures, in order to create a tribute to the numerous possibilities that this trend has given to fashion since the 50s. We based all the trends to some specific fabrics that are part of the Renzo Brandone Found. The solution of the definition is displayed right below a piece of fabric, as an indication cardboard.
02
is the flagship of the country
Solution: Made in Italy
Trend: Flora
The second goal that the Fashion Research Italy Foundation is chasing is to enhance Made in Italy.
It pursues that by collaborating with fashion companies of the region - or of the Country.
Made in Italy is quite a wide definition nowadays, but for sure it has helped Italy a lot in the last decades, by giving its firms a new incentive to grow; that is why we called it "the country’s flagship".
We chose to visually represent this definition in the moment when the shirt is cut with the help of a paper pattern: right in the act of making.
For this shirt we played around with a truly evergreen trend, the floral. The three textures are based on the vintage prints suggested in the competition brief. In Italian the definition also contain the word "flower".
The value defined by the sentence proposed is on the back side of the third fabric, visible on its corner.
03
is a flash of genius
Solution: Creativity
Trend: Geometric
The last objective and value that the Foundation pursues is to promote creativity by maintaining active and open an archive of great importance. That archive may be the source of inspiration that would make a brand new project start.
That is why the definition to this concept is "a flash of genius", the moment when a good idea
is born from the knowledge you have previously stored in your mind.
In Italian the sentence plays with the double meaning of the word "lampo", that means both "flash" and "zip fastening".
In this design some geometric patterns are visible on the folded shirts. Some are taken from the folder provided by the competition brief, while some are new textures of our own.
The answer to the definition is hidden right below the pile of shirts.
04
Fashion Research Italy
The fourth t-shirt of this set is completely dedicated to the Foundation.
We designed the graphics by abstracting the visualization of textiles, that fluctuate in the empty space and form the letters of the acronym.
We chose to propose it on a different color fabric (magenta, as previously explained) also because it would match the other three in a more dynamic juxtaposition. By placing this shirt right besides any other one of the set, one could read:
"Fashion Research Italy:
is a flash of genius"
"Fashion Research Italy: i
s the flagship of the Country"
"Fashion Research Italy:
is an inclination of oneself"
These combinations are of great importance in our project’s concept: since we do believe that "we are what we do", we can say that "FASHION RESearch italy IS" what it is pursuing.
Back to Portfolio
Browse through similar projects
→ Supernovos
→ Valmarecchia