On the left
Piero della Francesca, Portrait of Sigismondo Pandolfo Malatesta, 1451
On the right
Piero della Francesca, Double Portrait of Urbino Duke and Duchess (Portrait of Federico da Montefeltro), 1465-1472
Tablecloth with rust prints.
The style with which the elements of the visual identity have been elaborated, draws direct inspiration from rust print, an ancient technique whose birth and tradition is strongly linked to the territory of Valmarecchia.
In this technique the subjects are often separated from each other by a white line, that we kept in the design of the icons. The two colors used in the logo, a "rust" and a dark blue, were also inspired by rust prints.
For each outcome the couple most suitable for the subject of communication will be composed; e.g. for the mushroom festival in Verucchio, the icon of the mushroom can be places in front of the Malatesta Fortress representative of the village.
The most evocative subjects can be used on all promotional material.